Great, your contains between 70 and 320 characters (spaces included). A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results. Ensure that all of your web pages have a unique meta description that is explicit and contains your (these appear in bold when they match part or all of the user’s search query).

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